The app launched late last year on Amazon Fire TV and expanded to Google TV in February. It’s getting som new features, too: you’ll be able to watch Stories, and Instagram is testing a “dedicated home” to watch horizontal videos as well. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/WIDESCREEN_16_9.png?quality=90&strip=all]

Instagram for TV is expanding to Samsung smart TVs and testing episodic series, Live on TV, and horizontal video as Meta pushes into the living room.

The Meta-owned company is going decidedly retro by experimenting with time-honored video formats with its creators.