Instagram for TV is expanding to Samsung smart TVs across the United States, making the app available on the majority of connected TV devices in the country. Meta announced Monday that the expansion comes alongside several new features, including interest-based channels, phone-to-TV casting, and the ability to watch Stories on the big screen.
The Samsung rollout covers smart TVs from the 2020 model year and newer. Instagram for TV first launched on Amazon Fire TV devices in December 2025, then expanded to Google TV in February 2026. With Samsung now included, the app reaches the three largest connected TV platforms in the US market.
More significant than the device expansion is what Meta is building next. The company said it is exploring longer-form video formats for the TV app, including episodic series that unfold across multiple episodes and Live on TV, which would bring live creator broadcasts to the big screen for the first time.
The episodic series format builds on a feature Meta began testing on mobile earlier this month. On June 2, the company started rolling out “Series” to select creators on Instagram and Facebook, allowing them to group Reels into sequential episodes with a dedicated hub on their profile. Viewers who discover an episode in their feed can tap through to the full series, save it, or follow for updates.
