Instagram is venturing into the streaming space by experimenting with longer-form content, episodic series, and Live TV on its recently launched TV app.
The TV app is now available on Samsung TVs
Jun 23, 2026
01:08 pm
What's the storyInstagram is expanding its TV app with new features like longer videos, episodic series, and live creator experiences.
The move comes as part of Meta's broader strategy to compete with streaming services such as Netflix and Amazon Prime Video.
Instagram looks to take on streaming services with longer-form, episodic and live formats for its TV app | TechCrunch
Instagram is coming for your living room with episodic series and live TV on Samsung
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The Meta-owned company is going decidedly retro by experimenting with time-honored video formats with its creators.
Meta found a new way to serve Instagram right in front of your eyes. The social media platform is now available on Samsung TVs.
