Memory chip prices have doubled since October 2025 as AI data centers consume 70% of production, forcing Apple to raise MacBook prices by up to $400.

Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.

AI's hunger for memory chips made Nothing scrap a phone and pushed Tim Cook to call the shortage 'unsustainable'. The smartphone market may shrink 15%.

The AI data-center boom means a spike in chip costs — but lots of products needs chips. You're going to pick up the tab.

Apple CEO Tim Cook says price hikes are unavoidable as memory chip costs surge 272-292%. The iPhone 18 Pro could start at $1,299 due to AI-driven shortages.

Memory chip prices have doubled since October 2025 as AI data centers consume 70% of production, forcing Apple to raise MacBook prices by up to $400.

Apple CEO Tim Cook says device price hikes are unavoidable as AI-driven demand for memory chips creates a supply crunch, with iPhone Pro prices potentially