Memory chip prices have doubled since October 2025 as AI data centers consume 70% of production, forcing Apple to raise MacBook prices by up to $400.

Apple appears poised to take the rare step of increasing prices to deal with what CEO Tim Cook called an "unsustainable" memory shortage.

Memory chip prices have doubled since October 2025 as AI data centers consume 70% of production, forcing Apple to raise MacBook prices by up to $400.