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Creators are the new kings of advertising's biggest bash

Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.

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hollywoodreporter.com

businessinsider.com

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businessinsider.comStai leggendo1 mese fa

Creators are the new kings of advertising's biggest bash

Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.

Timeline cronologica

venerdì 19 giugno 2026·forbes.com
What Is Cannes Lions 2026? Oprah, AI And 5 Essential Products To Pack
What is Cannes Lions 2026? Explore the biggest speakers, AI and retail media trends, and 5 essential products to survive a busy week on the Croisette.
venerdì 19 giugno 2026·hollywoodreporter.com
Cannes Lions CEO Reveals What Keeps Him Up at Night
Festival boss Simon Cook talks A.I., the creator economy and the pleasures and perils of running the biggest marketing meetup in the world.

hollywoodreporter.com

1 mese fa

Cannes Lions CEO Reveals What Keeps Him Up at Night

Cannes Lions positions AI as creativity enhancer; new AI Craft categories recognize human-AI collaboration in creative work. For marketing tech leaders: hyper-personalized AI automation risks 'mediocrity at scale.' Competitive advantage requires balancing new tools with distinctive human craft and emotional meaning.

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variety.com1 mese fa

10 Cannes Lions Events and Trends to Watch for at This Year’s Festival of Creativity

Cannes Lions festival of creativity opens this year with the sectors it covers in the throes of fundamental change

Leggi questa versione → originale

digiday.com1 mese fa

Cannes Briefing: The ad industry’s power shifts, mapped in sand

At Cannes Lions 2026, the rosé and the temprature of deal making is at the same temperature it was last June.

Leggi questa versione → originale

forbes.com1 mese fa

What Is Cannes Lions 2026? Oprah, AI And 5 Essential Products To Pack

Cannes Lions 2026 centers on pragmatic AI, retail media, and platform control of consumer discovery—with Demis Hassabis and Eddy Cue driving tech discussions. For IT managers: platforms control visibility and transaction, reshaping GTM and personalization decisions.

Leggi questa versione → originale

domenica 21 giugno 2026·

businessinsider.com

Creators are the new kings of advertising's biggest bash

Creators are descending on Cannes Lions, the ad industry's tentpole event, reflecting their increased importance in the marketing mix.

lunedì 22 giugno 2026·

digiday.com

Cannes Briefing: The ad industry’s power shifts, mapped in sand

At Cannes Lions 2026, the rosé and the temprature of deal making is at the same temperature it was last June.

lunedì 22 giugno 2026·

variety.com

10 Cannes Lions Events and Trends to Watch for at This Year’s Festival of Creativity

Cannes Lions festival of creativity opens this year with the sectors it covers in the throes of fundamental change

martedì 23 giugno 2026·

hollywoodreporter.com

Cannes Lions Feels More Hollywood Than the Film Festival This Year

With creators increasingly at the center of entertainment, the fest built on brand marketers is gaining even more weight now ("I've never seen anything like it," one attendee…

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