What is Cannes Lions 2026? Explore the biggest speakers, AI and retail media trends, and 5 essential products to survive a busy week on the Croisette.

The Cannes Lions introvert’s instinct is to run in the opposite direction from frenzy – fewer things, done with more intention.

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators, and the creator econony, yet.