The European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has been used to generate or modify images, video or audio content "constituting a deep fake".

The European Union has unveiled a voluntary AI content labelling Code of Practice designed to help companies comply with mandatory transparency requirements under the EU AI Act…

A retail association argues AI-generated ads should be exempt from the EU AI Act’s Article 50 transparency rules before they bite in August.

LONDON, June 19 : Eurocommerce, the European retail association whose members include Amazon, H&M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt…

The European Union AI Act, which enters into force on August 2, requires companies to clearly label where artificial intelligence has been used to generate or modify images,…

O pedido veio no contexto da entrada em vigor do EU AI Act, no dia 2 de agosto, que determina que as empresas identifiquem claramente quando a IA foi usada para criar ou modificar…