China’s 618 shopping festival has gone heavily AI this year, but consumer demand remains cautious, with limited appetite for AI that buys for you.

China's 2026 618 shopping festival shows persistent consumer weakness while AI integration across Alibaba, JD.com, and Douyin reshapes e-commerce

China’s 618 shopping festival has gone heavily AI this year, but consumer demand remains cautious, with limited appetite for AI that buys for you.