RetailFeatures like automated bargain-hunting aim to draw users in weak economyA 618 online shopping festival advertisement at a Hangzhou subway station. (Photo by Tomoko Wakasugi)TOMOKO WAKASUGIJune 19, 2026 05:08 JSTSHANGHAI -- As sluggish consumer spending casts a shadow over China's annual 618 online shopping festival, Alibaba Group Holding is leveraging AI to convince customers to loosen their purse strings.
Alibaba leans on AI to drum up subdued '618' shopping festival
Features like automated bargain-hunting aim to draw users in weak economy
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