Apple CEO Tim Cook announced plans to increase product prices due to soaring memory and storage chip costs, driven by AI demand. He stated price hikes are unavoidable as the company struggles to absorb escalating component expenses. Cook emphasized the need for memory pricing and supply to stabilize for consumer products.

Apple plans to raise prices on iPhones, MacBooks, and other devices as CEO Tim Cook warns of surging memory chip costs driven by AI infrastructure demand.

Tim Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.

Apple CEO Tim Cook warns of rising prices for iPhones, MacBooks, and iPads due to a global memory chip shortage.