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Lululemon sorry for causing international incident at yoga event
The Canadian athleisure company says it “should have been more cautious and thorough” about using a giant Japanese drum on the Great Wall of China.
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caixinglobal.com
Lululemon Apologizes After Great Wall Yoga Event Sparks Drum Controversy
The athletic-wear brand pulled promotional materials after critics said a performance billed as featuring traditional Chinese drums used Japanese taiko instead
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forbes.com
Lululemon Apologizes For Cultural Mix Up At Chinese Yoga Event
Popularity in China has kept Lululemon afloat despite declining American sales.
