RetailAmid rising nationalism, Western brands face increased scrutiny over cultural sensitivityA Lululemon store in Shanghai. China accounted for 16% of the Canadian activewear brand's group revenue in 2025. © ReutersLORRETTA CHENJune 17, 2026 13:35 JSTHONG KONG -- Canadian activewear brand Lululemon has issued a public apology after the use of a drum during a marketing campaign in China drew online backlash for the instrument's resemblance to a Japanese taiko drum.Read NextConsumerShiseido, Lululemon weather China economic slump with luxury strategyBusiness AsiaHow China's Anta joined Nike and Adidas on the world sportswear podiumWorld Cup 2026China-backed Puma and Kelme supply 27% of World Cup uniformsConsumerASICS to bring badminton shoes to Malaysia and Singapore, soccer cleats to IndonesiaCompaniesChinese sportswear group feels heat over Arc'teryx fireworks in TibetDestinationsA slice of ashram life in the Himalayan foothillsLatest on RetailRetailAlibaba weighs acquiring Pupu in quick-commerce battle with MeituanRetailJapan's Don Quijote to sell fan-cooled clothes to beat hot summerRetailK-fashion, K-pop merch gain presence in China as bilateral relations ease