The athletic-wear brand pulled promotional materials after critics said a performance billed as featuring traditional Chinese drums used Japanese taiko instead
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Actor Zhu Yilong, a Lululemon brand ambassador, stretches into yoga poses in front of a large drum during the promotional event
Online uproar in China follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture
The event, held at the Great Wall in May, was meant to pay tribute to Chinese culture - but has been harshly criticised for…
Critics say presenting Japanese performance as Chinese culture misleading and politically insensitive
The Canadian athleisure company says it “should have been more cautious and thorough” about using a giant Japanese drum on the…
Lululemon has apologized for a yoga event staged on China's Great Wall after it drew intense scrutiny. Read more.
Activewear brand Lululemon is in hot water in China after a promotional event held on the Great Wall appeared to mistakenly…
