Popularity in China has kept Lululemon afloat despite declining American sales.

The athletic-wear brand pulled promotional materials after critics said a performance billed as featuring traditional Chinese drums used Japanese taiko instead

Popularity in China has kept Lululemon afloat despite declining American sales.

Amid rising nationalism, Western brands face increased scrutiny over cultural sensitivity

Activewear brand Lululemon is in hot water in China after a promotional event held on the Great Wall appeared to mistakenly feature a Japanese drum – setting off an online furor.

The event, held at the Great Wall in May, was meant to pay tribute to Chinese culture - but has been harshly criticised for “stirring up historical memories” at a site with…

Online uproar in China follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture

Critics say presenting Japanese performance as Chinese culture misleading and politically insensitive

Lululemon has apologized for a yoga event staged on China's Great Wall after it drew intense scrutiny. Read more.

Il marchio di abbigliamento sportivo canadese Lululemon si è scusato per aver scambiato un tamburo tradizionale cinese con uno giapponese durante un evento promozionale di yoga…

The Canadian athleisure company says it “should have been more cautious and thorough” about using a giant Japanese drum on the Great Wall of China.

Empresa canadense de roupas esportivas afirma que ‘deveria ter sido mais cautelosa e criteriosa’

BEIJING, June 18 — Lululemon has issued a public apology after a promotional event at China’s Great Wall ignited a social media firestorm over the use of a Japanese Taiko drum...