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Lululemon apologises after Japanese drum row at Great Wall yoga event
Online uproar in China follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture
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caixinglobal.com
Lululemon Apologizes After Great Wall Yoga Event Sparks Drum Controversy
The athletic-wear brand pulled promotional materials after critics said a performance billed as featuring traditional Chinese drums used Japanese taiko instead
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forbes.com
Lululemon Apologizes For Cultural Mix Up At Chinese Yoga Event
Popularity in China has kept Lululemon afloat despite declining American sales.
