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Lululemon apologises for featuring Japanese Taiko drum during promotional event in China

The event, held at the Great Wall in May, was meant to pay tribute to Chinese culture - but has been harshly criticised for “stirring up historical memories” at a site with “massive symbolic meaning”.

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Lululemon apologises for featuring Japanese Taiko drum during promotional event in China

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Timeline cronologica

martedì 16 giugno 2026·caixinglobal.com
Lululemon Apologizes After Great Wall Yoga Event Sparks Drum Controversy
The athletic-wear brand pulled promotional materials after critics said a performance billed as featuring traditional Chinese drums used Japanese taiko instead
mercoledì 17 giugno 2026·forbes.com
Lululemon Apologizes For Cultural Mix Up At Chinese Yoga Event
Popularity in China has kept Lululemon afloat despite declining American sales.

Lululemon apologises for featuring Japanese Taiko drum during promotional event in China

Confronto fonti

Lululemon apologises for featuring Japanese Taiko drum during promotional event in China

Timeline cronologica

Lululemon Apologizes After Great Wall Yoga Event Sparks Drum Controversy

Lululemon Apologizes For Cultural Mix Up At Chinese Yoga Event

Lululemon apologises after Japanese drum row at Great Wall yoga event

Lululemon faces backlash in China for using Japanese drum at Great Wall yoga festival

Lululemon apologises for China event with actor beating Japanese drum on Great Wall

Lululemon issues apology after ‘Japanese Drum’ row at Great Wall of China

Lululemon Apologizes After Great Wall Yoga Event Sparks Drum Controversy

Lululemon issues China apology after Great Wall yoga event draws criticism

Lululemon yoga event on Great Wall of China causes Japanese drum furor | CNN

Lululemon apologises for featuring Japanese Taiko drum during promotional event in China

Lululemon apologises after Japanese drum row at Great Wall yoga event

Lululemon faces backlash in China for using Japanese drum at Great Wall yoga festival

Lululemon apologises after Japanese drum controversy at Great Wall yoga event

L'azienda di abbigliamento Lululemon ha usato un tamburo giapponese in un evento sulla muraglia cinese, e i cinesi si sono arrabbiati

Lululemon sorry for causing international incident at yoga event

FT: Lululemon pede desculpas após polêmica com tambor japonês na Grande Muralha

Lululemon’s Great Wall event hits sour note after Japanese drum sparks China firestorm

Lululemon issues apology after ‘Japanese Drum’ row at Great Wall of China

Lululemon apologises for China event with actor beating Japanese drum on Great Wall