Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera

Cannes Lions CEO Reveals What Keeps Him Up at Night

Cannes Lions positions AI as creativity enhancer; new AI Craft categories recognize human-AI collaboration in creative work. For marketing tech leaders: hyper-personalized AI automation risks 'mediocrity at scale.' Competitive advantage requires balancing new tools with distinctive human craft and emotional meaning.