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What brands are ‘winning’ the World Cup?

Meltwater dove deep into plays by McDonald’s, Adidas and Nike to see which are cutting through the World Cup noise.

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campaignlive.com

forbes.com

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campaignlive.comStai leggendo1 mese fa

What brands are ‘winning’ the World Cup?

Meltwater dove deep into plays by McDonald’s, Adidas and Nike to see which are cutting through the World Cup noise.

originale

forbes.com1 mese fa

Adidas Leans Into Soccer While Nike Chases Culture In World Cup Marketing Showdown

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

Leggi questa versione → originale

Timeline cronologica

lunedì 15 giugno 2026·campaignlive.com
The World Cup’s American rebrand: Why the best marketing isn’t marketing
International soccer fans are turning raw culture shock into viral joy, proving that the best branding cannot be manufactured.
martedì 16 giugno 2026·campaignlive.com
What brands are ‘winning’ the World Cup?
Meltwater dove deep into plays by McDonald’s, Adidas and Nike to see which are cutting through the World Cup noise.

What brands are ‘winning’ the World Cup?

Adidas Leans Into Soccer While Nike Chases Culture In World Cup Marketing Showdown

Timeline cronologica

The World Cup’s American rebrand: Why the best marketing isn’t marketing

What brands are ‘winning’ the World Cup?

Adidas Leans Into Soccer While Nike Chases Culture In World Cup Marketing Showdown