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Disney tests controlled AI magic
The company's IP-first AI strategy emerges.
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axios.com
Disney tests controlled AI magic
The company's IP-first AI strategy emerges.
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theverge.com
Disney is using Adobe AI for theme park Imagineering.
The R&D team at Walt Disney Imagineering has embraced Adobe’s Firefly Foundry platform to “accelerate the design and pre-production visualization pipeline” for Disney Parks and…
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variety.com
Disney’s Imagineering Arm Using Adobe’s Firefly AI Models for Park Designs
Disney's Imagineering Research & Development unit is using Adobe’s Firefly Foundry to help Imagineers design and visualize elements of Disney’s upcoming parks and attractions.
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businessinsider.com
Get ready for Disney's big AI ads push
Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.
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thenextweb.com
Adobe's big AI week: Firefly, Disney, Semrush, LinkedIn
In three days Adobe put an AI agent in Photoshop, struck a Disney Firefly deal, launched a tool to track brands in ChatGPT, and teamed with LinkedIn.