Canadian Prime Minister Mark Carney has unveiled a legislation which aims to strengthen the country’s privacy rules, warning tat ‘companies should not have the ability to use your behaviour, your location, your profile, your vulnerabilities, or your personal information to charge unfair prices.’ According to a report by Bloomberg, the proposal is designed to limit businesses from exploiting consumer data to impose higher costs, while giving individuals more control over their information. As per the Bloomberg report, the legislation announced on June 15, would restrict the use of algorithmic pricing which is also known as surveillance pricing, where the companies adjust the prices based on personal data.

The Carney government has introduced legislation that would overhaul Canada’s privacy laws in what would be the first major update in the digital age.

Canada's Bill C-36 would replace PIPEDA, restrict surveillance pricing, treat children's data as sensitive, and create a regulator with C$25M fine power.

Canadian Prime Minister Mark Carney has unveiled a legislation which aims to strengthen the country’s privacy rules, warning tat ‘companies should not have the ability to use your…