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Electronic Arts launches new in-game advertising platform for global brands
Visa, State Farm, Red Bull and more have signed on as EA opens its 120-million-player ecosystem to native ad integrations.
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variety.com
Electronic Arts Makes Push for Ad Dollars Tied to Sports
Electronic Arts Makes Push for Ad Dollars Tied to Sports
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morningstar.com
Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live Experiences
Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live ExperiencesConnecting brands to highly engaged audiences through an exclusive EA SPORTS…
