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Do pricey World Cup 2026 tickets reflect the market, as FIFA says?
FIFA says World Cup ticket prices reflect US market rates and help prevent scalpers from profiting. But experts and consumer groups say the comparison with US sports leaves out important context. #TheCube
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fortune.com
'Soccernomics' co-author: FIFA's ticket strategy isn't price discovery, it's a wealth filter | Fortune
Standard pricing theory says tickets should reflect marginal cost — which is near zero for each additional seat. FIFA offers "what the market will bear."
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salon.com
Seat the rich! World Cup ticket inflation reflects widening gap between haves and have‑nots
The last time the U.S. hosted World Cup games, the average ticket cost $58.
