Starbucks stores across South Korea will shutter for half a day next week for staff to attend a history lesson following a promotional campaign gone awry, the coffee giant said Monday.

Starbucks stores across South Korea will shutter for half a day next week for staff to attend a history lesson following a promotional campaign gone awry, the coffee giant said…

The coffee giant will close all stores for half a day so employees can ‘receive education in historical awareness and social sensitivity’.

All employees will be educated on historical awareness and social sensitivity through videos. Read more at straitstimes.com. Read more at straitstimes.com.

Starbucks Korea will temporarily close stores for history training after backlash over its Tank Day campaign linked to the Gwangju Uprising.

Coffee chain to hold 'historical awareness' training after backlash to ad campaign that evoked 1980 military crackdown.

Coffee chain to hold 'historical awareness' training after backlash to ad campaign that evoked 1980 military crackdown.

The day of the reusable cup promotion coincided with the anniversary of the Gwangju uprising in which 165 civilians were killed, though many believe the real figure to be much…

Starbucks’ South Korean operation said Monday it will close all of its stores nationwide early on June 22 for mandatory history and social sensitivity training

Starbucks’ South Korean operation said Monday it will close all of its stores nationwide early on June 22 for mandatory history and social sensitivity training

The initiative comes after the coffee chain faced backlash for a controversial marketing campaign

Starbucks in Zuid-Korea sluit volgende week een halve dag alle vestigingen zodat het personeel een geschiedenisles kan volgen. Dat gebeurt naar aanleiding van maatschappelijke…

The closures, so employees can watch a recorded lecture, will cost the company an estimated 2.1bn won ($1.4m) in sales

Executives and Shinsegae Group leadership, including Chairman Chung Yong-jin, will receive training this week after last month’s controversial marketing campaign that was widely…

La iniciativa se produce tras la suspensión de una campaña de publicidad que banalizaba una masacre de los años 80 durante una protesta prodemocrática

The coffee chain faced widespread criticism and reduced sales after a marketing campaign invoked a brutal 1980 military crackdown on pro-democracy

Starbucks Korea will temporarily close all its stores to conduct a mandatory history lesson following public outrage over a promotional campaign linked to a pro-democracy massacre.

La cadena de cafeterías arrastra críticas y pérdidas tras una fallida promoción que evocaba la masacre de Gwengju de 1980

Starbucks Korea is closing over 2,000 stores for mandatory history and social sensitivity training after a marketing campaign sparked outrage. The "Tank Day" promotion, coinciding…