Football fans are forced to endure much to keep their love of the beautiful game alive, but FIFA's cynical new "hydration breaks" are stretching the friendship like never before.

FIFA have opted to have hydration breaks in every World Cup game, irrespective of the temperature - and that looks to be perfect for the American advert culture

Football fans are forced to endure much to keep their love of the beautiful game alive, but FIFA's cynical new "hydration breaks" are stretching the friendship like never before.