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Storia in 2 fonti

China-backed Puma and Kelme supply 27% of World Cup uniforms

2 brands' combined market share rivals Adidas and Nike

Raccontata dacryptobriefing.comasia.nikkei.com

Confronto fonti

2 prospettive sulla stessa storia
AI · summaries
asia.nikkei.comStai leggendo4 g fa

China-backed Puma and Kelme supply 27% of World Cup uniforms

Puma and Kelme equip 27% of World Cup 2026 teams, outfitting Bosnia-Herzegovina and Portugal respectively. This marks China's strategic shift from OEM manufacturing to brand ownership, challenging Western incumbents' grip on global sports equipment markets.

originale
cryptobriefing.com7 g fa

Adidas, Nike, and PUMA unveil World Cup 2026 kits ahead of tournament

Adidas, Nike, and PUMA have unveiled national team kits for the 2026 FIFA World Cup, collectively outfitting over 75% of the expanded 48-team tournament

Leggi questa versione → originale

Timeline cronologica

  1. martedì 9 giugno 2026·cryptobriefing.com

    Adidas, Nike, and PUMA unveil World Cup 2026 kits ahead of tournament

    Adidas, Nike, and PUMA have unveiled national team kits for the 2026 FIFA World Cup, collectively outfitting over 75% of the expanded 48-team tournament

  2. venerdì 12 giugno 2026·asia.nikkei.com

    China-backed Puma and Kelme supply 27% of World Cup uniforms

    2 brands' combined market share rivals Adidas and Nike

  3. venerdì 12 giugno 2026·asia.nikkei.com

    China-owned Puma and Kelme supply 27% of World Cup uniforms

    2 brands' combined market share rivals Adidas and Nike