Standard pricing theory says tickets should reflect marginal cost — which is near zero for each additional seat. FIFA offers "what the market will bear."

A former FIFA official says the upcoming World Cup has been tainted by corporate greed as two US states investigate ticket pricing and practices.

Sports economist Victor Matheson discusses Fifa's dynamic pricing strategy and how it could reshape the future of major football tournaments

Attending the men’s Fifa World Cup 2026 will be much more expensive than any previous World Cup