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Water-gate: Fifa’s lucrative World Cup breaks are ruining the spectacle

Comment: The decision to mandate three-minute hydration breaks during every half of football at the 2026 World Cup smacks of yet more greed, writes Lawrence Ostlere

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independent.co.uk1 mese fa

World Cup hydration breaks are lucrative opportunity for broadcasters

FIFA mandated three-minute hydration breaks at 2026 World Cup, creating premium ad slots at Super Bowl rates. This supports $8.9bn projected revenue while attracting Apple, Amazon, Netflix to bid for media rights—signaling growing strategic value of sports IP.

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mercoledì 10 giugno 2026·channelnewsasia.com
World Cup waterbreaks offer lucrative opportunity for broadcasters
LONDON, June 10 : With hot weather due and memories fresh of the scorching 2025 Club World Cup, FIFA has for the first time mandated three-minute hydration breaks in each half for…
mercoledì 10 giugno 2026·independent.co.uk
World Cup water breaks offer lucrative advertisement opportunities for broadcasters
A three-minute pause for hydration is in effect for each game of this summer’s World Cup

Water-gate: Fifa’s lucrative World Cup breaks are ruining the spectacle

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World Cup hydration breaks are lucrative opportunity for broadcasters

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World Cup waterbreaks offer lucrative opportunity for broadcasters

World Cup water breaks offer lucrative advertisement opportunities for broadcasters

World Cup waterbreaks offer lucrative opportunity for broadcasters

FIFA introduces hydration breaks for World Cup, opening the door to mid-match commercials

What’s Behind Mandatory Hydration Breaks At The World Cup?

World Cup drinks breaks have already been exposed with FIFA's real motive clear

World Cup hydration breaks are lucrative opportunity for broadcasters

What’s Behind Mandatory Hydration Breaks At The World Cup?