McDonald's is testing a new Google-backed AI drive-thru ordering system capable of handling customer conversations, processing orders, and supporting restaurant operations. While the technology is still in its early stages, the experiment highlights a broader shift taking place across the fast-food industry as companies increasingly look to artificial intelligence to improve speed, efficiency, and customer experience.

Five restaurant locations are piloting the new ArchIQ tech, which puts a chatbot at the drive-thru that appears to identify repeat customers, according to a demo shown at…

Scopri come il McDonald's drive-thru con AI ArchIQ rivoluziona il fast food. Il test in 5 ristoranti USA promette velocità e precisione.

McDonald's is testing a new Google-backed AI drive-thru ordering system capable of handling customer conversations, processing orders, and supporting restaurant operations. While…