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Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
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variety.com
Accenture Acquires Whalar in Bid to Boost Influencer-Marketing Division
Accenture has acquired creator and influencer agency Whalar in a bid to boost the scale of its marketing arm, Accenture Song.
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businessinsider.com
Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.
