Despite not hosting a single match, Portugal could see nearly €1 billion in economic benefits from a World Cup increasingly driven by digital engagement and consumer spending, according to a new study.

The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sales are also set to rise. Media companies…

A new city study says Brazil World Cup matches could move up to R$245m ($47m) through Rio bars, fan zones and shops, with each game worth about $6m.