Will fans finally say ‘no’ at World Cup 2026?

Empty Seats at the World Cup Reignite a Fight Over Ticket Prices

Dynamic pricing at the World Cup pushed premium seats above $1,000 per match, causing visible stadium gaps during lower-ranked fixtures in Guadalajara (44,985 of 46,000 seats), contradicting FIFA's claim of record 6M+ tickets sold. For subscription and ticketing platforms, it's a cautionary case: aggressive dynamic pricing without demand correlation to match quality and team tier triggers customer churn and alienates core audiences rather than optimizing margins.