Through the acquisition, WMG aims to better track when its artists' work is used in AI-generated content or for training AI models.

Warner Music Group acquired Sureel AI, a Palo Alto startup with patented attribution tech for generative AI, expanding its AI music strategy alongside Suno

Warner Music Group has acquired AI attribution technology tool, Sureel AI.

Warner Music will acquire the startup Sureel AI, a platform that uses a patented technology to protect intellectual property from unauthorized use.

Tecnologia patenteada da Sureel cria um “DNA de IA” para a obra de um artista, a divide em componentes e rastreia como esses fragmentos são utilizados em modelos de IA

Through the acquisition, WMG aims to better track when its artists' work is used in AI-generated content or for training AI models.

WMG hopes the deal will help its artists and songwriters detect when their works are used in AI tracks and in training models for music generation tools.

WMG has agreed to buy Sureel AI — an attribution company that uses “AI DNA” to track how artists’ content is used to train generative AI models — for an undisclosed sum. The…

Warner Music Groups acquisition of Sureel AI signals a shift toward shaping how AI uses music. Sureel tracks song influence in AI models through digital fingerprints, even without…