The World Cup will be played out not just among nations but also the major sports brands, who are seeing increasing demand for their retro jerseys and for streetwear.

Adidas, Nike, and PUMA have unveiled national team kits for the 2026 FIFA World Cup, collectively outfitting over 75% of the expanded 48-team tournament

The World Cup will be played out not just among nations but also the major sports brands, who are seeing increasing demand for their retro jerseys and for streetwear.