Beer at the 2026 FIFA World Cup could cost over £15 per cup. Meanwhile, FIFA partners with Kraken, Avalanche, and Chiliz for blockchain-powered fan

World Cup beer sales expected to rise 5 percent from 2022 tournament

World Cup beer sales expected to rise 5 percent from 2022 tournament

Food prices include churros at US$10.99 and soft pretzels for US$13.49.