Meta has unveiled Meta Business Agent, an AI-powered assistant designed to help businesses automate customer support, sales, scheduling and other operational tasks. The launch signals Metas growing ambitions in enterprise AI and highlights the rise of agentic AI, where intelligent systems move beyond chatbots to manage workflows, customer relationships and business operations autonomously.

Meta introduced Meta Business Agent; AI that lets every business show up for every customer, in every moment, as if they had an infinite team behind them.

Meta will use off-site business data for Feed and AI personalization next month, expanding ad data use across 10 countries.