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Accenture Acquires Whalar in Bid to Boost Influencer-Marketing Division

Accenture has acquired creator and influencer agency Whalar in a bid to boost the scale of its marketing arm, Accenture Song.

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variety.comStai leggendo1 mese fa

Accenture has acquired creator and influencer agency Whalar in a bid to boost the scale of its marketing arm, Accenture Song.

1 mese fa

Whalar Group’s social and creator agency will continue to be led by co-CEOs Jo Cronk and Emma Harman.

Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

martedì 9 giugno 2026·

variety.com

Accenture has acquired creator and influencer agency Whalar in a bid to boost the scale of its marketing arm, Accenture Song.

mercoledì 10 giugno 2026·

businessinsider.com

Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.

venerdì 12 giugno 2026·

digiday.com

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.