The iPhone-maker does not need to build models to cash in on the technology

Siri debuted in 2011 and is accessible through the bulk of Apple's installed base of 2.5 billion devices, but hundreds of millions of consumers have been chatting with apps from…

Polls have found the U.S. public uneasy about AI, and while Apple customers in other major markets such as China view AI more positively, Apple has historically never embraced…