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Why World Cup is the ‘make or break’ for alcohol | CNN Business
Forget ticket sales and geopolitical tensions. The World Cup might face another hurdle: A years-long decline in drinking.
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economictimes.indiatimes.com
FIFA 2026 World Cup to boost beer sales by over 1,000,000,000 pints: Event to boost global GDP by more than $41 billion
The 2026 FIFA World Cup is set to significantly boost global beer consumption, with over a billion pints expected. Analysts predict a 0.3% increase in beer industry volumes. The…
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afr.com
One billion pints: beer giants prepare for booziest World Cup in history
This year’s event is an expanded 48-team competition featuring 104 matches, compared with the 64-game tournaments of previous years - a boon for brewers.
