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Independent Ad Tech Is Reframing Itself Around Cloud Hardware | AdExchanger
Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how third-party programmatic vendors position themselves in the market. The positioning essentially comes down to owning one’s own cloud infrastructure or renting bandwidth and cloud […]
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Independent Ad Tech Is Reframing Itself Around Cloud Hardware | AdExchanger
Wait a minute, there’s a programmatic hardware race going on right now? You heard that right. The rapid development and adoption of cloud-based tech have led to new splits in how…
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Technology Archives | AdExchanger
Explore the latest stories, trends, and expert commentary from AdExchanger's Technology section—your source for news, analysis, and industry insights.