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Polymarket’s CMO sent thousands to influencers like Nick Shirley and Riley Gaines.
Polymarket’s chief marketing officer Matthew Modabber used his personal PayPal account to send at least $350,000 to content creators who hyped the prediction market platform, Politico reports. Shirley and others who were paid promoted Polymarket on X with no paid content disclosures. Influencer content is a huge part of prediction markets’ media strategy — often hiding in plain sight. [Link: ‘Unbelievable how accurate’: How paid influencers hype Polymarket’s odds | https://www.politico.com/news/2026/06/05/polymarket-paid-political-influencers-00932789 | Politico]
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theverge.com
Polymarket’s CMO sent thousands to influencers like Nick Shirley and Riley Gaines.
Polymarket’s chief marketing officer Matthew Modabber used his personal PayPal account to send at least $350,000 to content creators who hyped the prediction market platform,…
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businessinsider.com
How paid influencers hype Polymarket's odds
Polymarket paid influencers, including Nick Shirley, to boost the prediction market's profile without disclosing the payments to followers.
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news.bitcoin.com
Polymarket CMO Used Personal PayPal to Pay Influencers, POLITICO Reports
Polymarket CMO Matthew Modabber sent $2.5M+ via personal PayPal to 800+ people in 14 months, per POLITICO's recent reporting.
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cryptobriefing.com
Polymarket paid influencers over $350K to promote betting odds on X without disclosure
Polymarket CMO Matthew Modabber paid influencers over $350K via personal PayPal to promote betting odds on X without disclosure, POLITICO investigation