Posted Jun 5, 2026 at 3:15 PM UTCMExternal LinkPolymarket’s CMO sent thousands to influencers like Nick Shirley and Riley Gaines.Polymarket’s chief marketing officer Matthew Modabber used his personal PayPal account to send at least $350,000 to content creators who hyped the prediction market platform, Politico reports. Shirley and others who were paid promoted Polymarket on X with no paid content disclosures. Influencer content is a huge part of prediction markets’ media strategy — often hiding in plain sight.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Mia Sato
Polymarket’s CMO sent thousands to influencers like Nick Shirley and Riley Gaines.
Polymarket’s chief marketing officer Matthew Modabber used his personal PayPal account to send at least $350,000 to content creators who hyped the prediction market platform, Politico reports. Shirley and others who were paid promoted Polymarket on X with no paid content disclosures. Influencer content is a huge part of prediction markets’ media strategy — often hiding in plain sight. [Link: ‘Unbelievable how accurate’: How paid influencers hype Polymarket’s odds | https://www.politico.com/news/2026/06/05/polymarket-paid-political-influencers-00932789 | Politico]
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