You can now place real money bets on how many people are talking about someone on the internet. In 2026, it’s just another Tuesday on Polymarket.
The prediction market platform has rolled out what it calls “attention markets” in partnership with Kaito AI, letting users trade on social media metrics like mindshare, sentiment, tweet volumes, video views, and platform rankings. As of early June 2026, there are more than 152 active contracts in this social media sector, with cumulative trading volume surpassing $5.4 million.
How attention became a tradeable asset
The collaboration between Polymarket and Kaito AI launched back in February 2026. Kaito AI aggregates social data from major platforms including X, TikTok, Instagram, and YouTube, giving Polymarket the raw material to construct markets around cultural relevance and online discussion volumes.
The initial pilot markets tested the waters with questions like “How high will Polymarket’s mindshare go by March 31, 2026?” That single contract generated over $1.3 million in trading volume. A separate market tracking Crypto Twitter mindshare pulled in over $90,000.
