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Steph Curry Turns to China

Steph Curry’s move to partner with Chinese shoe brand Li-Ning is smart, lame, and ultimately a refreshing reminder of American strengths.

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si.com

qz.com

frontofficesports.com

channelnewsasia.com

kr-asia.com

global.chinadaily.com.cn

sportico.com

sharptext.net

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sharptext.netStai leggendo1 mese fa

Steph Curry Turns to China

Steph Curry’s move to partner with Chinese shoe brand Li-Ning is smart, lame, and ultimately a refreshing reminder of American strengths.

originale

channelnewsasia.com

Timeline cronologica

martedì 2 giugno 2026·si.com
Winners and Losers from Stephen Curry's Li-Ning Sneaker Deal
Some brands struck out, while others scored a win with Stephen Curry's new sneaker deal.
martedì 2 giugno 2026·qz.com
Stephen Curry signs 10-year deal with Li-Ning sneakers
The four-time NBA champion left Under Armour in November after a 13-year partnership, sparking a months-long recruitment by multiple brands

1 mese fa

NBA star Steph Curry signs 10-year deal with China's Li-Ning

The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to…

Leggi questa versione → originale

kr-asia.com1 mese fa

Stephen Curry signs with Li-Ning

NBA star Stephen Curry has signed a ten-year endorsement deal with Chinese sportswear brand Li-Ning, giving the company a new path into the US market.…

Leggi questa versione → originale

global.chinadaily.com.cn1 mese fa

NBA's Curry, Li-Ning ink major deal

Chinese sportswear giant Li-Ning is turning to NBA superstar Stephen Curry to accelerate its global growth and strengthen its basketball and lifestyle segments. On Monday, the company announced a partnership with Curry…

Leggi questa versione → originale

frontofficesports.com1 mese fa

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

The deal will include basketball and golf shoes and apparel, and a plan to launch Curry Brand stores in the U.S. and China.

Leggi questa versione → originale

qz.com1 mese fa

Stephen Curry signs 10-year deal with Li-Ning sneakers

Curry signs 10-year deal with Li-Ning replacing Under Armour, securing creative control and U.S./China retail expansion. Chinese brand's Western push signals geopolitical market shifts—relevant for tech leaders tracking vendor landscape and global competition.

Leggi questa versione → originale

martedì 2 giugno 2026·

frontofficesports.com

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

The deal will include basketball and golf shoes and apparel, and a plan to launch Curry Brand stores in the U.S. and China.

mercoledì 3 giugno 2026·

channelnewsasia.com

NBA star Steph Curry signs 10-year deal with China's Li-Ning

The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf…

mercoledì 3 giugno 2026·

kr-asia.com

Stephen Curry signs with Li-Ning

NBA star Stephen Curry has signed a ten-year endorsement deal with Chinese sportswear brand Li-Ning, giving the company a new path into the US market.…

giovedì 4 giugno 2026·

global.chinadaily.com.cn

NBA's Curry, Li-Ning ink major deal

Chinese sportswear giant Li-Ning is turning to NBA superstar Stephen Curry to accelerate its global growth and strengthen its basketball and lifestyle segments. On Monday, the…

giovedì 4 giugno 2026·

si.com

Steph Curry's Sneaker Deal Compared to Caitlin Clark, LeBron James, and More

How does Stephen Curry's sneaker deal compare other basketball stars?

giovedì 4 giugno 2026·

sportico.com

Sporticast: Stephen Curry Takes His Longest-Distance Shot Yet

Steph Curry's new Li-Ning sneaker deal will open the door to millions more in China. This Sporticast podcast also talks World Cup expectations.

venerdì 5 giugno 2026·

sharptext.net

Steph Curry Turns to China

Steph Curry’s move to partner with Chinese shoe brand Li-Ning is smart, lame, and ultimately a refreshing reminder of American strengths.

Steph Curry Turns to China

Timeline cronologica

Winners and Losers from Stephen Curry's Li-Ning Sneaker Deal

Stephen Curry signs 10-year deal with Li-Ning sneakers

NBA star Steph Curry signs 10-year deal with China's Li-Ning

Stephen Curry signs with Li-Ning

NBA's Curry, Li-Ning ink major deal

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

Stephen Curry signs 10-year deal with Li-Ning sneakers

Curry's Li-Ning Deal Is a Shot at His Own Jordan Brand

NBA star Steph Curry signs 10-year deal with China's Li-Ning

Stephen Curry signs with Li-Ning

NBA's Curry, Li-Ning ink major deal

Steph Curry's Sneaker Deal Compared to Caitlin Clark, LeBron James, and More

Sporticast: Stephen Curry Takes His Longest-Distance Shot Yet

Steph Curry Turns to China