Nike has released its six-minute 'Rip the Script' film ahead of the FIFA World Cup 2026, featuring everyone from Kim Kardashian and Travis Scott to Cristiano Ronaldo, Kylian Mbappé and Erling Haaland.

How Nike is balancing a hero piece with a sprawling long-tail football universe beyond it.

Nike presentó ‘Rip The Script’, su comercial para el Mundial 2026 que reúne a Cristiano Ronaldo, Mbappé, LeBron James, Kim Kardashian y más figuras mundiales.