Explore the latest stories, trends, and expert commentary from AdExchanger's Mobile section—your source for news, analysis, and industry insights.

Liftoff’s COO on why the company delayed its IPO, what changed and how ad tech is already proving AI’s value.

Explore the latest stories, trends, and expert commentary from AdExchanger's Mobile section—your source for news, analysis, and industry insights.

In a $437 million raise, Blackstone-backed Liftoff Mobile is the first ad tech IPO in more than 12 months, drawing comparisons with AppLovin.