Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle against a climate activist drag queen.

AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommendations. This new focus, known as…

Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle against a climate activist drag queen.