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AI search is exposing a hidden weakness in the way many brands operate
By Lara O'Reilly
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A new study shines a light on how corporate silos can lead to issues with how brands show up in AI search
Exclusive
AI search is exposing a hidden weakness in the way many brands operate
By Lara O'Reilly
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do…

Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle…

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Brands hold an advantage in two areas AI hasn't mastered — consumer relationships and trust

This is a structural shift in how digital presence is valued. Companies that understand this will treat AI visibility as a new…