This month’s football World Cup puts North America at the heart of global tourism and is set to trigger an economic boom across the region, with Canada leading the way, ahead of Mexico and the United States, according to the World Travel and Tourism Council.

For the first time, FIFA is managing a competition built around digital ecosystems powered by AI, cloud computing, and next-gen connectivity.

With the kick-off less than ten days away, the largest World Cup in history is set to inject tens of billions into the hosting economies. Yet, analysts are estimating that the…