Bringing Sexy Back: Victoria's Secret Shoots Higher After Abandoning Woke Ideology

Victoria’s Secret bet on sexy again, and Wall Street sent its shares soaring 50%

Victoria's Secret stock tripled after CEO Hillary Super's rebranding; Q1 +15% revenue ($1.56B), profit doubled to 60 cents/share. Data-driven repositioning and customer segmentation reveal measurable ROI; income-level spending patterns inform personalization and targeting decisions.