Victoria’s Secret raised its annual outlook after stronger sales across its brands, sending shares sharply higher as its return to a sexier image begins to pay offVictoria’s Secret shares surged on Tuesday after the lingerie retailer raised its annual forecasts, signaling that its turnaround plan is gaining traction after years of declining sales.The stock jumped as much as 50% to a record high, putting it on track for its best day ever, after the company reported double-digit quarterly revenue growth across its brands, according to Reuters.1 View gallery Victoria’s Secret (Photo: Shutterstock)The results suggest CEO Hillary Super’s strategy is beginning to work. Since taking over in 2024, Super has tried to revive the brand by cutting back on discounts, improving messaging and leaning again into the company’s once-signature “sexy” image.Victoria’s Secret has also brought back its annual runway show after a six-year break, and in May said it would change its New York Stock Exchange ticker from VSCO to VSXY, saying that “sexy has always been part of our DNA.”“Victoria's Secret, PINK, and Beauty are gaining cultural relevance and expanding their customer files, and we have a strong pipeline of product launches, partnerships, and brand moments ahead,” Super said Tuesday.The company now expects 2026 net sales of $7.03 billion to $7.13 billion, up from its previous forecast of $6.85 billion to $6.95 billion. It also raised its adjusted operating income outlook to $550 million to $580 million, compared with an earlier forecast of $430 million to $460 million.Sales rose 15% to $1.56 billion in the quarter ended May 2, beating analyst estimates of $1.52 billion, according to LSEG data cited by Reuters. Adjusted profit came in at 60 cents per share, double expectations of 30 cents.The rally also reflects broader trends in U.S. consumer spending. Higher-income shoppers are still spending on discretionary items, while lower-income consumers remain under pressure from inflation and economic uncertainty.Victoria’s Secret shares were last up 40% at $75.61, after earlier hitting $81.28. The stock has nearly tripled over the past year.